Today, Maruti Suzuki achieved yet another milestone. More than two million cars have been exported, according to the domestic automaker. Exports started 34 years ago, almost at the same time that the business was founded. The landmark vehicles were the Maruti Suzuki S-Presso, the Brezza and the newly refurbished Swift. These automobiles were transported from Mundra, Gujarat, to South Africa. MSIL reports that 500 cars were included in the first major consignment of vehicles it shipped, and these were dispatched to Hungary in September 1987. The company reached the one million exports mark in 2012-13. In this figure, more than 50% of cars were shipped to established European markets. Now, the focus is on Latin America, Asia as well as Africa. Popular Maruti models in these areas include the Dzire, Swift, Alto as well as Baleno.
The carmaker currently exports 14 models, further divided into nearly 150 variants, to over 100 countries across the world, Ayukawa explained. "Vehicles manufactured at our facilities in India have found high acceptance owing to global standards of quality, safety, design and technology," he further added. Ayukawa noted that going forward the firm has positioned itself with the evolving needs of customers in Latin America and Africa. "With a flurry of new models in the pipeline, Maruti Suzuki will attract customers in new segments to enable the company to accomplish bigger milestones at a much faster pace," said Ayukawa.