Big Bazaar to METRO Cash & Carry, how FMCG retailers are using lockdown lessons to fight second Covid wave
Applying the lessons learnt from the Lockdown, the companies are ensuring a minimum disruption in their supply chains.
As COVID-19 cases are surging in several cities amid the second wave of the pandemic, leading retailers and FMCG companies are cautious this time to ensure a bare minimum impact on their supply line and stocks. Applying the lessons learnt from the Lockdown, the companies are ensuring a minimum disruption in their supply chains and are reaching out to customers directly after getting orders through portals, app, or social media platforms such as WhatsApp.
“We have absorbed all the learnings from the past year with regard to disruption in the supply chain and evolving consumption and buying behaviour of customers. We are now better equipped to ensure enough stock availability for our customers, especially the kiranas,” said a METRO Cash & Carry India spokesperson. The retailers have invested to augment their e-commerce sales system and omnichannel by using an app and other social media platforms as well as integrating with the physical store.
“We also have our e-commerce app for convenient online shopping for our customers. 70 per cent of our app customers are exhibiting Hybrid (Online & Offline) buying behaviour and we are witnessing repeat orders from our trader and kiranas customers,” he said.