Facebook Renames Itself 'Meta' During the rebranding process

On Thursday, Facebook's parent business was renamed "Meta," as the internet giant strives to move away from its scandal-plagued social network and toward its virtual reality vision for the future.

The company's new identity comes as it fights to survive one of its greatest crises yet and pivot to its plans for the "metaverse," which would blur the barriers between the physical and digital worlds.

Under the rebranding, Facebook, Instagram, and WhatsApp, which are used by billions around the world, would preserve their identities, which opponents have characterised as an attempt to divert attention away from the platform's dysfunction.